It is not new for Microsoft and Apple to snip at each other in their ads, particularly the iconic Mac vs. PC. But Microsoft’s latest campaign is on another level.
They’ve managed to find a person with the actual name Mackenzie (Mac) Book for their newest advert. The guy called Mac Book explains why the Surface Laptop 2 is a better choice than a MacBook.
The entire ad idea is hilarious, and we can’t imagine what lengths the marketing team went to, just to find the right actor with the same name. And all, just to be able to bring the ‘Mac Book says – get a Surface Laptop‘ punchline to life.
Last year, Microsoft launched a 2018 Surface Go Holiday Ad, which was a musical adaptation of “Grandma Got Run Over by a Reindeer”, which shot at Apple’s efforts to make users think of the iPad as an actual computer:
“Grandma, don’t run out and buy an iPad. It was fine when I was six, but now I’m 10. My dreams are a big so I need a real computer.”