Apple TV Plus Executive Leaves the Company Two Weeks After Streaming Service Debuts to Unimpressive Reviews

George Herman
George Herman
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Kim Rozenfeld – a top Apple TV+ executive, is leaving his position as head of current scripted programming, documentary and unscripted content, according to The Hollywood Reporter. This doesn’t necessarily mean that he’s cutting all ties with Apple, since he has signed a first-look deal with the tech giant for his company Half Full Productions.

Sony Pictures TV veteran Rozenfeld was one of the first hires for former Sony TV toppers Zack Van Amburg and Jamie Erlicht, who currently are the chiefs of Apple’s programming services. Kim Rozenfeld’s departure could mean that Apple wants to take a different course with the scripted series.

This decision comes ten days after Apple TV+ aired its four top original series – Dickinson, For All Mankind, See and The Morning Show – the first three of which were renewed for a second season, despite their mediocre critics reviews. Out of the four, perhaps Dickinson got the best reviews, but it was still less than what the company was expecting.

However, most of the shows reportedly have a much higher user ratings on Rotten Tomatoes. The sci-fi series See, starring Jason Momoa got the worst critics reviews, but has an audience approval score of 88%. After all, users don’t necessarily agree with critics. They watch the shows based on their quality.

We’ll keep monitoring Apple’s course of action, following Kim Rozenfeld’s departure.

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