Apple Announces the iPhone 11 Event: ‘By innovation only’ for September 10

George Herman
George Herman
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Apple has officially announced its next huge event for September 10, 2019. Based on the leaked asset in iOS 13 beta this month, we expect to see the new iPhone 11 revealed.

The event, which is named ‘By innovation only’, will take place at Steve Jobs Theater at Apple Park in Cupertino, California, at 10 am PT/1 pm ET. Apart from the iPhone 11, the public expects Apple to release updates on iOS 13, Apple Watch, Apple TV+ and Arcade, etc.

iPhone 11 (Pro) lineup

iPhone 11 lineup is expected to look like the current flagship iPhone lineup with one LCD screen option and two higher-priced OLED screen options. It is widely believed that the major upgrade this year will be a new three-lens rear camera system with ultra wide shot features, although the less expensive option will probably only have two back lenses.

This is an upgrade from the current camera systems used on the iPhone XS, iPhone XS Max, and iPhone XR. While the former option includes a single rear camera, the latter ones feature a two-lens system.

Apart from the above-mentioned, Apple is expected to refresh the color options for its LCD iPhones with green and purple probably replacing blue and coral, while the higher-end models may switch to frosted glass.

Apple Watch

Regarding the Apple Watch, we expect to see new models offered with ceramic and titanium cases. This would be the return of Apple’s special ceramic model — first introduced with the Series 2 then discontinued after the Series 3 — and the first new material since ceramic with titanium in the mix.

Currently, there is no information whether or not we’ll see an Apple Watch Series 5. It is possible Apple to keep the Apple Watch Series 4 at the top of the lineup for a bit longer while new features like sleep tracking are being developed for the next fall.

MacBook Pro 16

During the past few months, Apple has been rumored to be developing a redesigned, high-end MacBook Pro featuring a 16-inch display and a more reliable keyboard. The new MacBook is expected to be both pricey and released this fall.

Over the previous years, Apple has held two fall events — iPhone and Apple Watch in September, then Mac and iPad in October. However, it is possible to see a jam-packed hardware event next month.


The Apple’s iPad lineup is currently in great shape with the iPad mini 5, iPad Air 3, and two sizes of iPad Pro. The cheapest $329 iPad could use a spec bump, however, while the next version of the entry-level iPad is expected to be the first 10.2-inch version.

Besides, there are rumors of new iPad Pro models featuring camera systems similar to the rumored iPhone 11, but it’s not clear if Apple is planning that refresh for this fall or the next spring.


In fact, hardware won’t be the only key point at Apple’s upcoming event. The company is expected to reveal the release dates for iOS 13, iPadOS 13, tvOS 13, watchOS 6, as well as for the upcoming macOS Catalina. In addition, HomePod is receiving a software update featuring multi-user support, music handoff, and radio streaming.

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